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Alcohol sales are increasing in Asian markets.  The alcohol and beer markets in China are respectively worth around US$130 billion and $60 billion. Foreign alcohol brands are in more demand in Asia’s wealthier markets, such as Japan, South Korea, Taiwan, Singapore, Hong Kong, and Macau.

Young urban consumers are leading the way in the growth of whiskey, more flavorful beers, wine, low-alcohol, and alcopop beverages.

Because the majority of Asia’s customers in emerging economies are still young, and those in more mature markets enjoy stable income growth and increased discretionary income, the future for beverages in Asia is bright at least until 2030 and likely beyond.  Beverage companies who are ready to enter the market—and make the necessary investments—within the next several years will be well-positioned to benefit from this expansion.