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According to Liv-ex, the top traded wines (measured as LWIN7s) across key Asian markets  continued strength of Bordeaux in Hong Kong and the popularity of Italian wines in Singapore.

While Burgundy commands the largest share of trade in China, when looking at which individual wines have been bought the most, it is clear the likes of the ever-popular Lafite and Chateau Beychevelle (with its dragon-boat label), still hold enormous sway.

This in turn highlights the continued importance of brand power in Asia.

Names such as Chateau Lafite and Mouton Rothschild, Pétrus and Domaine de la Romanée-Conti have immense traction among newer wine collectors looking for quality guarantees and kudos for good taste.

On the other hand, this is not a trait entirely unique to Asia. 

A look at the top-traded wines in the UK or USA would also show many of the same names.

Where Asia and many Western markets differ though is which vintages of these famous names they choose to buy.