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The 2023 Spring Festival is the first Spring Festival after the epidemic prevention and control enters a new phase. With the arrival of the "homeward rush", consumption in county and township markets is booming.

Mr. Fan, who worked in Fujian for three years without back home, returned to his hometown in northern Henan on the 27th of the 12th lunar month. The next day, his family was busy shopping for the New Year. At the same time, they bought 12 cases of Baijiu in the largest Food and Drinks supermarket in the town, and the price of each case was about 600 yuan.

"During the Spring Festival, two cases of Baijiu were not enough, so I bought another case." Mr. Li in Huaihua, Hunan Province, said that during the Spring Festival, drinking a case of wine is not a problem for a large family. During the Spring Festival, relatives and neighbors get together to drink , so every family should prepare some good Baijiu.

The Spring Festival is the Baijiu sales and consumption season, China Wine News reporters learned from many Henan Baijiu enterprises, this year's Spring Festival Baijiu production and sales of two prosperous situation, Yangshao, Baofeng, Song He, Du Kang, Huanggou, CAI Hongfang and other brands market share growth rapidly, in the occupation of the provincial capital and prefectural-level cities at the same time, the county and township market share compared with last year increased 20%, Many enterprises during the Spring Festival production, packaging, transportation and other links do not have a holiday, the first time to ensure that the consumer market supply.