The Vinitaly China Road Show in 2021 takes in Beijing (13 September), Qingdao (15 September) and Chongqing (17 September). It is a not to be missed occasion for learning about the future of demand for wine in China.
For the fourth consecutive year, Vinitaly China Roadshow, a WeChat mini-app will be available before, during and after the event.
The months leading up to the event will see a live streaming campaign specifically covering to wine tasting on Vinitaly's Chinese social media platforms.
To back this up, Vinitaly will also work hand in hand with more Chinese information platforms to ensure visibility for wine cellars and importers and to help promote and sell products.
The 2021 edition of the Roadshow will organize the second edition of Italian Wine Week in the three cities (13-20 September).
編輯：Frida Xu
